Privacy Policy

1. Introduction

At Wayo Ads Market, we are committed to collecting and using your data responsibly, in compliance with applicable data protection laws, including Moroccan law no. 09-08 and, when applicable, the GDPR (EU 2016/679). By using our platform, you agree to the collection, processing, and use of your data as described in this privacy policy.

2. Data We Collect

We only collect data that is necessary, in accordance with law 09-08 and, where applicable, the GDPR.

For Advertisers

Identification and contact data: Company name, email address, phone number. Profile: Business logo (if provided), company description. Campaigns: Campaign content, budgets, targeting criteria, analytics data.

For Creators

Identification and contact data: Name, email address, phone number. Profile: Profile photo (if provided), biography, expertise, social media links. Content: Videos, posts, and materials you upload. Usage data: Interactions with the platform, engagement statistics, earnings data.

Technical Information (All Users)

Technical data: IP address, browser type and version, device type, operating system, session identifiers, timestamps, pages visited, clicks, referrers. Cookies and similar technologies: See section 8 (cookies).

Payment Data

Transactions: Amounts, currency, date, payment method, billing address. Important: Card data is processed exclusively by our payment provider (Stripe). Wayo does not store credit card information.

3. Purpose of Using Your Data

We use your data to: Provide, maintain, and improve our services. Personalize the experience and recommend relevant content. Manage contractual relationships (accounts, billing, support). Communicate service information (updates, changes, alerts). Ensure platform security and integrity (abuse/fraud detection). Perform usage analysis with aggregated or anonymized data whenever possible.

4. Legal Bases for Processing

Depending on the case, we rely on: Your consent (e.g., non-essential cookies, newsletters). Performance of a contract or pre-contractual measures (e.g., registration, billing). Compliance with a legal obligation (e.g., invoice retention). Our legitimate interest (e.g., security, service improvement).

5. Sharing Your Information

Wayo does not sell your personal data. Limited sharing may occur with: Essential service providers (payment processors, hosting providers, emailing tools, analytics). Legal reasons: If required by law or in response to a legitimate request from a competent authority.

6. Data Security

TLS/HTTPS encryption for data in transit. Access controls based on need-to-know. Regular backups and restoration procedures. Security updates and periodic audits. Logging and detection of abnormal activities.

7. User Responsibilities and Content Protection

Respect the intellectual property rights of creators and Wayo. Do not copy, share, redistribute, or resell content without authorization. Any violation may result in account suspension and, if applicable, legal action.

8. Cookies and Tracking Technologies

We use: Essential cookies (site functionality, security, session). Analytical cookies (e.g., Google Analytics) for audience measurement. Marketing cookies to personalize the experience. Non-essential cookies are only set with your consent via a cookie banner on your first visit.

9. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy. Account data is retained for the duration of your account plus any legally required retention period. Transaction data is retained in accordance with accounting and tax requirements.

10. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete such information.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Information

Data Controller: Wayo, Dubai, UAE. Email: info@wayo.cloud. Address: R320 Umm Hurair 2, Dubai, UAE.